Privacy Policy

Last updated: December 2024

1. Introduction

This Privacy Policy describes how Wholesale Whale ("we," "us," or "our") collects, uses, and protects your information when you use our Shopify app. We are committed to protecting your privacy and handling your data responsibly.

2. Information We Collect

2.1 Shopify Store Data

When you install our app, we automatically access and store the following information from your Shopify store to provide our wholesale pricing functionality:

Shop Information:

• Shop name, email address, and contact email
• Store domain and timezone
• Currency settings
• Plan information (to determine feature availability)
• Shop creation date

Customer Data:

• Customer IDs and tags (to determine wholesale pricing eligibility)
• Customer order history data (for auto-tagging rules)

Order Information:

• Order amounts and quantities (for auto-tagging customers based on purchase behavior)
• Order dates and customer associations
• Discount applications and usage statistics

Product and Collection Data:

• Product IDs, titles, and variant information
• Collection IDs and titles
• Pricing information (to calculate and display wholesale prices)

2.2 App Usage Data

We collect limited usage data within the app interface to improve functionality:

• Discount rule configurations and performance
• Auto-tagging rule settings and applications
• Feature usage patterns (which app sections are used)

2.3 Google Analytics Data

We use Google Analytics to collect information about your use of our app and website to enhance user experience and improve our services. The data collected includes:

• Technical Information: IP addresses (anonymized), browser type and version, operating system, device type
• Usage Information: Pages visited, time spent on pages, click patterns, referring URLs
• App Performance Data: Feature usage statistics, loading times, error reports
• Demographic Information: General geographic location (country/region level)

IP Anonymization: We have enabled IP anonymization in Google Analytics, which masks the last part of your IP address to protect your privacy.

3. How We Use Your Information

3.1 Core App Functionality

• Wholesale Pricing: Apply customer tag-based discounts and display wholesale prices
• Auto-Tagging: Automatically tag customers based on their purchase behavior (order amounts, quantities)
• Discount Management: Create and manage discount rules for different customer segments
• Analytics: Track discount performance and customer segmentation effectiveness

3.2 App Improvement and Support

• Analyze app usage patterns to improve functionality
• Provide customer support and troubleshooting
• Ensure app compatibility and performance

3.3 Analytics and Performance Optimization

We use Google Analytics data to:

• Understand how users interact with our app and identify areas for improvement
• Monitor app performance and identify technical issues
• Analyze user behavior to enhance user experience and interface design
• Generate statistical reports on app usage and feature adoption
• Optimize app functionality based on real-world usage patterns

4. Data Storage and Security

We implement appropriate security measures to protect your data:

• All data is stored on secure servers with encryption
• Access to your data is limited to essential app functionality
• We follow industry-standard security practices
• Data transmission is encrypted using HTTPS

5. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• Google Analytics: We share anonymized usage data with Google Analytics to analyze app performance and user behavior. This data is processed according to Google's Privacy Policy and data retention settings
• Legal Requirements: If required by law or legal process
• Service Providers: With trusted service providers who assist in app operations (subject to confidentiality agreements)
• Business Transfer: In the event of a merger, acquisition, or sale of assets

Important: We never share your Shopify store data, customer information, or order details with Google Analytics. Only anonymized app usage data is shared for performance analysis.

6. Data Retention

We retain your data only as long as necessary to provide our services:

• Active Subscription Data: Retained while the app is installed
• Historical Analytics Data: Retained for up to 2 years for service improvement
• Google Analytics Data: Automatically expires after 26 months (Google's default setting) or as configured in our Google Analytics settings
• App Uninstallation: Shopify store data is automatically deleted when you uninstall the app
• Data Deletion Requests: You may request immediate data deletion at any time

Note: Google Analytics data retention is managed by Google according to their data retention policies. You can request deletion of your analytics data by contacting us.

7. Your Rights and Choices

You have the following rights regarding your data:

• Access: Request information about what data we have collected
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data
• Portability: Request your data in a portable format
• Restriction: Request limitation of data processing

7.1 Google Analytics Opt-Out Options

You have several options to control Google Analytics data collection:

• Browser Add-on: Install the Google Analytics Opt-out Browser Add-on to prevent data collection
• Browser Settings: Disable cookies in your browser settings
• Do Not Track: Enable "Do Not Track" in your browser preferences
• Contact Us: Request to opt-out by contacting us directly

Note: Opting out of Google Analytics will not affect your ability to use our app's core functionality.

8. GDPR and CCPA Compliance

We comply with applicable data protection regulations including GDPR and CCPA. EU and California residents have additional rights under these regulations, including the right to opt-out of data sales (note: we do not sell personal data).

9. Children's Privacy

Our app is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

10. Cookies and Tracking

Our app uses minimal cookies necessary for functionality:

• Essential Cookies: Required for app authentication and core functionality
• Google Analytics Cookies: Used to collect anonymized usage statistics and improve app performance

Note: Google Analytics may place cookies on your device according to their privacy policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by:

• Providing notice within the app interface
• Sending email notification for significant changes

12. International Data Transfers

Your data may be processed in countries other than your own. We ensure appropriate safeguards are in place for any international data transfers in compliance with applicable laws.

14. Consent

By installing and using our app, you consent to the collection and use of your information as described in this Privacy Policy. You may withdraw your consent at any time by uninstalling the app or contacting us.

15. Third-Party Services

Our app integrates with the following third-party services:

• Shopify Platform: Subject to Shopify's own privacy policy
• Shopify Functions: For discount processing (data remains within Shopify's infrastructure)
• Google Analytics: For app usage analytics and performance monitoring (subject to Google's Privacy Policy)

15.1 Google Analytics Integration

Our integration with Google Analytics includes:

• Collection of anonymized usage statistics
• Performance monitoring and error tracking
• User behavior analysis for app improvement
• Compliance with Google's data processing standards

For more information about Google's data practices, please review Google's Privacy Policy and How Google uses information from sites or apps that use our services.