Case Study
Wholesale Whale
A Shopify app that lets merchants run wholesale and retail pricing from a single store. Built for Shopify certified. 5.0 stars.
5.0
star rating on Shopify App Store
BfS
Built for Shopify certified
130+
currencies supported
AI-first
built and maintained with AI
The problem
Shopify merchants selling to both retail and wholesale customers had two options: run separate stores (double the work) or use existing wholesale apps that were overbuilt and hard to configure.
Merchants didn't need a full B2B suite with custom portals and complex approval flows. They needed one thing: different prices for different customer groups, working with the store they already had.
The approach
Build the simplest thing that solves the core problem: tag a customer, they see different prices. No setup wizards, no onboarding flows, no configuration fatigue.
AI handled the volume — writing code, running test suites across every Shopify plan and currency combination, and catching edge cases a single developer would miss. One person made the product decisions.
Key decisions
Tag-based pricing over approval workflows
Shopify already has customer tags. Instead of building a parallel system, Wholesale Whale hooks into what merchants already use. Tag a customer “wholesale” and they see wholesale prices. No new concepts to learn.
Built for Shopify from day one
Not retrofitted — designed to meet Shopify's highest quality standard from the first commit. App Bridge for embedded experience, Polaris for UI, proper webhook handling, clean uninstall. This paid off: BfS certification on the first submission.
Free tier with real value
The free plan includes one discount rule with unlimited products. Enough to validate the app before committing. No feature walls that make the free tier useless.
What shipped
Built with
Same process, your project
The AI-first methodology that built Wholesale Whale is available for your Shopify app, iOS app, or custom software project.